Hospitality
amenities, curated
by hoteliers.

— OUR POSITION

We don't sell what suppliers send us. Every product carried by Primexa is chosen by someone who has run hotel rooms, because the difference between a beautiful amenity and a workable one only shows up at seven on a turnover morning.

Three commitments
that shape every order.

i.

Who we serve

Independent and boutique 4–5 star hotels, serviced residences, and members' clubs across the UK who want the quality of a global supplier without the overhead of working with one.

For Hoteliers →

ii.

What we curate

A focused portfolio of design-led brands across guest amenities, in-room essentials, and bespoke commissions. Tightly chosen. Deeply known.

View brands →

iii.

How we operate

UK-warehoused stock for fast fulfilment. Direct manufacturer relationships, never broker layers. A founder who answers his phone and who understands what you're up against.

Our approach →

— THE FOUNDER

Built by an operator,

not a sales desk.

Before founding Primexa, Szabolcs Karda spent his career in front-line hotel operations — at Shangri-La, Marriott, and Mandarin Oriental. He started Primexa because he had spent years on the receiving end of suppliers who didn't quite understand the properties they served.

Primexa is the supplier he wished he could have called.

"If a product can't survive a Saturday changeover, it doesn't belong in a luxury hotel. Most amenity catalogues are written by people who have never worked one."

— SZABOLCS KARDA, FOUNDER

Read the full story →

— MAKERS WE KEEP CLOSE

A focused

portfolio.

Each name in our portfolio is here for a reason. Some we've stocked deeply in our warehouse. Others arrive directly from the maker, to specification, to your property. The list is not the point, the standard is.

— HOSPITALITY