PRIMEXA

The Hospitality Curator

WHO WE ARE & WHAT WE CURATE

Primexa is a London-based hospitality curator, specialising in premium in-room products, guest amenities, and bespoke solutions for luxury and independent hotels.

We partner with carefully selected international brands and manufacturers to deliver refined, operationally sound solutions that elevate the guest experience while supporting the realities of hotel operations. Every product we curate is chosen for its design integrity, material quality, and long-term performance, ensuring luxury is experienced by the guest and trusted by the teams behind the scenes.

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CURATED COSMETIC BRANDS

A considered selection of luxury and eco-conscious cosmetic brands, curated to elevate the guest experience without compromise.

CURATED HOSPITALITY BRANDS

A considered selection of design-led brands, curated to support refined guest spaces and seamless hotel operations.

ESSENTIALS, CURATED

1

Guest Amenities, Curated

Refined cosmetic and bath collections curated for luxury hospitality. From internationally recognised brands to eco-certified ranges, our amenities are selected to deliver a considered guest experience with consistent quality and sensory appeal.

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2

In-Room Essentials

Design-led in-room essentials that balance form and function. From kettles and clocks to practical guest-room accessories, each item is chosen to perform reliably while complementing the hotel’s interior aesthetic.

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3

Sustainable by Design

Thoughtfully sourced alternatives that support modern sustainability goals. Our eco-conscious offerings include recyclable packaging, refillable systems, and responsibly produced materials—without compromising on design or performance.

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